Fraser Esports Ltd, the first company globally to deliver the esports online BTEC, is excited to announce a groundbreaking partnership with ASDAN. This collaboration marks a significant milestone in esports education, offering future learners a dynamic pathway to develop skills, unlock career opportunities, and engage with an innovative curriculum tailored to the needs of the modern workforce.
This announcement comes at a pivotal time as industry leaders prepare to gather at Bett Global 2025 in London, the world’s leading education technology event. Together, Fraser Esports and ASDAN aim to demonstrate the immense potential of esports as a transformative tool in education and career preparation.
Why This Partnership Matters
Under the visionary leadership of James Fraser-Murison, director of Fraser Esports and a globally recognised esports speaker and consultant, this partnership underscores a shared mission to make esports education accessible to all. James, who co-wrote units for the world’s first esports BTEC and has won multiple awards for his contributions to education, has long advocated for the inclusion of esports in mainstream and home education, Alternative Provision (AP), Special Educational Needs and Disabilities (SEND), and mainstream education.
By joining forces with ASDAN, an established education charity and awarding organisation, developing curriculum to engage, elevate and empower learners with diverse needs, Fraser Esports will deliver tailored resources that help learners:
- Develop Future-Ready Skills: Esports education fosters transferable skills in communication, teamwork, leadership, and digital literacy.
- Expand Opportunities: learners will connect with industry leaders, work experience placements, and potential employers in the ever-growing esports industry.
- Break Barriers: The curriculum ensures inclusivity, catering to diverse learning needs and empowering every student to thrive.
Driving Innovation in Esports Education
James Fraser-Murison’s extensive experience, which includes co-creating the esports BTEC and working with global leaders such as Microsoft, Fnatic, and NASEF, ensures that this partnership delivers high-quality, relevant, and future-focused educational programs. Fraser Esports continues to lead the way by offering consultancy services to organizations worldwide, equipping educators with the tools to incorporate esports into their curriculum effectively.
James commented on the partnership:
“Esports is more than just competitive gaming—it’s a gateway to developing essential skills, building confidence, and preparing learners for the jobs of tomorrow. Partnering with ASDAN allows us to expand our mission globally, ensuring that no student is left behind in discovering the benefits esports education can offer.”
Commenting on the new development, Melissa Farnham FCCT NPQH, ASDAN’s CEO, shared:
“We are excited to work with Fraser Esports to apply the ASDAN core skills of learning, communicating, decision making, thinking, team working and developing self-awareness in one of the fastest growing industries in the world. We know the transformative impact ASDAN programmes and qualifications can have when the context sparks curiosity and engages a learner, complimenting their wider academic achievement. This new course will set learners on a pathway to explore opportunities while building a toolkit of skills that will enable them to thrive in learning, work and life.
Perfect Timing Ahead of BETT 2025
As the global education sector looks to BETT 2025 for insights into the future of learning, the Fraser Esports-ASDAN partnership is a timely example of how esports education bridges technology, innovation, and student development. Visitors to BETT 2025 will have the opportunity to explore how this partnership is shaping the future of education and creating new opportunities for learners worldwide.
Fraser Esports and ASDAN are united in their vision to be key players in the evolution of a new and stronger education landscape. With this partnership, the future of esports education is brighter than ever.
